A powerful connection
Insitu has worked closely with Johnson & Johnson Vision, the leading eye healthcare companies, to provide support with their internal clinical education communications. In 2017, Johnson & Johnson Vision expanded its business as part of a new strategy to transform the world’s eye health, by offering a broad range of eye health solutions.
With 10,000 employees globally from many different backgrounds, senior managers at JJV decided that a powerful film would be an effective way to engage with colleagues and educate them about the new business.
This was the first time that the company had created a single video to market the company internally to all employees across the globe. The aim of the project was to raise awareness of the expanded capability of the business, and of the role that each employee was playing in bringing the new mission and vision to life.
One key requirement was that the video should also be a part of the education and training programme, in addition to sharing the new vision and mission of the company.
To create a personal, emotional connection between employees and the company, and to mark the new business direction, we proposed a mini-documentary concept, with short stories focusing around people and products at different stages of life.
Working closely with senior managers, we tested and refined the messaging and presentation of the expanded product portfolio. The film used a blend of contemporary lifestyle video with animation and graphics, to show how the science and innovation within the products would benefit patients.
We also provided a composed soundtrack and voiceover, which worked with the onscreen picture to further support an emotional connection with the new mission. We then delivered the project in multiple formats and languages for all regions where the company operates.