Pharmaceutical – Internal Campaign
Multi faceted programme – launch, film & elearning
Our client is a leading Pharmaceutical company with an Innovations division which is at the forefront of new ideas in Healthcare, “improving health outcomes with patient-centered solutions and mobile technology”. As a part of the ongoing need to improve patient outcomes, the company undertook a training programme for its brand managers across the EMA region. Helping brand managers to be better able to understand patient needs is an important part of the process of improving patient outcomes.
Insitu Digital was commissioned to provide an initiative that would
(i) launch the training
(ii) engage the brand managers
(iii) support their learning initiatives.
There were two key messages to be delivered;
• The importance of understanding the patient’s journey
• Patient insight in the development of a personalised plan
Insitu Digital worked on a multi-faceted solution, starting with a hybrid event to launch the initiative across the EMA region. The event was attended by brand managers in over 50 countries and kick started the programme.
Most of the learning was delivered through four interactive modules covering patient segmentation, the patient’s journey, successful outcomes and executing the programme.
At the centre of the learning was an emotive film, written and produced by Insitu Digital. The film dramatised the story of ‘Elle’ who is diagnosed with a severe illness. The message that the film brings is about educating, empowering and encouraging patients to take control of their health.
Throughout the learning we embedded knowledge checks, to ensure the learner understood each topic before moving onto the next and asked the learner to draw comparisons that were relevant in their own disease areas.